If you are running an Ecwid store integrated with WordPress, you might occasionally face a strange and frustrating issue: the Ecwid menu disappears from the WordPress admin dashboard, even for users with full Administrator privileges.

What makes this problem more confusing is that:

• WordPress admin permissions are correct
• Ecwid plugin is active
• No PHP errors are visible
• The issue affects only certain admin users, not all

The Simple Fix That Works (Tested & Reliable)

The fix is surprisingly simple:

• Log in as a working admin (or main admin)
• Go to Users → All Users
• Click Edit on the affected admin user
• Scroll down without changing anything
• Click Update Profile

If still not fixed, feel free to reach out to us.